Facebook-owned company (Instagram), earlier introduce Instagram Reels. This feature is a new way of creating short entertaining videos on Insta. Insta Reels is a kind of direct competitor to TikTok.
Facebook recently tested ads on Instagram Reels in selected markets. Now the company is launching ads all over the world. At first, it was only limited to India, Brazil, Australia, and Germany. Now it’s been expanded to other countries as well.
Instagram already shows ads in between stories and posts, now reels are also part of it. Facebook will show all kinds of ads in Reels to its users. Additionally, users can still skip these ads, if they don’t want to see them. The company also mentioned that the ads will be up to 30 seconds which will appear between Reels.
These ads will let small business holders grow up their businesses. They can set ads on Insta Reels in stories and posts.
According to Instagram Cheif Operating Officer Justin Osofsky,
“We see Reels as a great way for people to discover new content on Instagram, and so ads are a natural fit. Brands of all sizes can take advantage of this new creative format in an environment. Where people are already being entertained”.
Despite this, for those who don’t know what are Reels? It is actually a feature on Insta, which lets you create short entertaining videos for up to 15 seconds. Furthermore, you can add audio effects, filters, with more creative tools. Users can share Reels with their followers as well as on their Public accounts.