Liverpool desperate for record-breaking deal


English Premier League giants Liverpool are reported to be desperate for a kit sponsor that will make them the league’s highest earner from kit sponsorship.

The deal according to reports from Daily Mail will have the Premier league leaders surpass the £75 million annual agreement that rivals Manchester United enjoy with Adidas.

The Merseyside’s current kit deal with New Balance which worth about £45 million yearly is expected to end in the 2019/2020 season but the new deal will have Liverpool earn an increase of about £30 million yearly if it is eventually sealed according to reports.

It is no longer news that Liverpool have progressed with the appointment of German manager Jurgen Klopp under FSG and the Champions League finals will not be forgotten in addition to the second place in the Premier League table last season.

Rating according to Forbes have ranked the Reds as the fourth most valuable club in the Premier League and also being with the five strongest football brands.

However, the Reds seek to become the highest earners from kit sponsorship as they hope to seal a title win this time around knowing that they are ending the year as league leaders with four points above Man City.


Timothy Aiyeku is a Mass Communication graduate from the Ahmadu Bello University, Zaria. He is a sports, everything football analyst.