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William Hill vs Ladbrokes: What high street bookmaker to pick up?

Subair Adams

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William Hill vs. Ladbrokes is a battle of the giants, and in our article, we will determine which one is better.

Bookmaker Welcome Offers Review: William Hill Takes the Trophy!

William Hills offers its new customers £30 in free bets if they wager £10 on the Sportsbook. The key details and conditions regarding this offer are:

  • Offer is for new customers who recently registered and haven’t deposited or placed a bet before.
  • You have to place your qualifying wager with a stake of at least £10 at odds of 1.5 or greater.
  • You will receive two free bets, each worth £15, and you can only stake them at full amount without losing some of the stakes.
  • You can’t deposit with e-wallets or prepaid cards if you want to be eligible for the offer.
  • Pre-game and in-play bets count but cashed out ones don’t.
  • You have thirty days to use your free bets before they disappear.

William Hill gets 4/5 stars in this category.

Ladbrokes provides a similar bonus to new customers – you get £20 in free bets if you bet £5 on their Sportsbook. The main terms and conditions are:

  • You have to register a new account and place a qualifying wager of £5 or more at odds of 1.5 or higher.
  • You will receive four free bets, each worth £5.
  • You will have seven days to use your free bets before they disappear.
  • You can’t deposit with e-wallets or prepaid cards to qualify for this offer.
  • You have two weeks to place your qualifying bet.

Ladbrokes gets 3/5 stars in this category.

William Hill is the better choice not only because they give an immense bonus amount, but also because they provide their customers more time to use their free bets and don’t give them a timeframe when they have to place their qualifying wager.

Available Sports and Markets, Odds Review: Ladbrokes Takes This Round!

Ladbrokes provides more than forty sports you can wager on their platform and, at the top, of course, is Football. The bookie’s odds are competitive and slightly better than William Hill’s when we compared the odds on the top matches at writing. They also provide a more extensive market selection, without including the #GetAPrice or #YourOdds markets in the comparison. Even if we add them to the competition, Ladbrokes would still win. We will rate this category with 5/5 stars.

William Hill has a moderate amount of sports to wager on – just over thirty. Their market selection is good, and compared to many other bookmakers, they offer a better option. Still, they can’t beat Ladbrokes in this category simply because they provide fewer sports and markets on the top events of their Sportsbook. The odds provided by William Hill are great but again, not better than Ladbrokes’. We will give them 4/5 stars in this category.

Bonuses and Promotions for Existing Customers: We Crown William Hill the Winner!

Bonuses for existing customers are also a great way to judge any bookmaker. William Hill is often referred to as the “Bonus King,” and they take excellent care of their existing customers. They offer bonuses for different sports and daily Enhanced Odds. Other popular bonuses they offer are bet boosts, and ACCA boosts. We would rate them with 5/5.

Ladbrokes doesn’t offer as many promotions to their customers, although they sometimes provide popular cash prize games like the recent “1-2 Free” game. Ladbrokes provides regular Odds Boosts, and Super Odds Boosts every day, but we didn’t see offers for sports other than Football and Horse Racing. We will rate them with 4/5 stars.

To choose a winner in this category was tough, but with a little difference, William Hill takes the crown because they have more various offers, and the number of promotions per month is more than Ladbrokes.

Assessment of the Other Available Features of These Bookmakers 

Customer Experience on the Platform – Ladbrokes Finishes First Here!

William Hill’s online platform was attractive and well designed. We couldn’t deny that their platform is user-friendly, but new customers could get confused because of the numerous windows and links placed on each page surrounding the markets. We would rate it with 4/5 stars.

Ladbrokes provides a cool platform with an innovative design. Their layout is perfect for new and existing customers, and they don’t fill their screen with too much information to confuse new customers. The color scheme used is warm and attracts many people. We will rate their platform with 5/5 stars.

While both online platforms are significant, we have to choose one winner this round, and that is Ladbrokes because they use warm colors, and their platform is cleaner in terms of too many unnecessary links and banners. 

Live Wagering – William Hill Wins This Round!

Both platforms offer live betting, also called in-play, which makes this category more challenging to pick a winner from. William Hill provides more in-play events to wager on and plenty of in-play markets for those events. Their rating in this category is 5/5 stars.

Ladbrokes provides their customers with a moderate number of in-play events, and the markets connected to them are less than the pre-game ones. The odds for their in-play matches are great as always, but it’s still not enough to beat William Hill’s variety. We rate them with 4/5 stars.

William Hill wins this round because they have a wider variety of in-play matches available and markets related to them. However, Ladbrokes offers better in-play odds; however, we look at it.

Live Streaming – It’s a Draw!

Both Ladbrokes and William Hill offer great online streaming platforms, and they are both free to use if you have a verified account on the platform. Both bookmakers provide the feature on the mobile site or app and online platform. The number of streams offered depends on the calendar, and it’s very similar to both bookies. We will rate both of them with 5/5 stars in this category because they provide plenty of various sports streams on both mobile and desktop.

Mobile App – William Hill Takes First Place!

William Hill provides a great sports betting mobile app available on multiple operating systems and gives its customers access to everything they could do on the website. The interface is user-friendly, and they even offer a special welcome bonus for customers who register via the mobile app. We will rate the app with 5/5 stars.

Ladbrokes’ sports wagering app is available on Android and iOS and downloading it is easy. Their mobile app has an attractive interface, like their online platform, and it also provides all the features you would typically get on the desktop version. Unfortunately, there are no mobile-specific bonuses offered by Ladbrokes. We will rate the app with 4/5 stars.

Cash-Out – Another Draw!

Cash-Out is a popular feature that both bookies provide their customers, and it gives us a chance to settle our wagers before the event ends. The odds are calculated automatically, and customers receive a part of their stake back depending on how far along is the match. There are two reasons this feature is used – one is because you might want to avoid losing your entire stake if the game doesn’t go your way, and the other is if you aren’t sure how the game will go and want to secure your current winnings. Both William Hill and Ladbrokes provide the feature for many events and markets, so it’s tough to pick which one is better in this category. We will rate both bookies with 5/5 stars here because the number of markets you can cash out is practically the same, and the service is fast and high-quality.

 

Pros and Cons of Both Bookmakers

 

William Hill
Pros  Cons
Attractive welcome offer with a high amount The cold color scheme used on the website and app
Many bonuses for existing customers The mobile welcome offer is different than the desktop one
High-quality mobile app with its welcome offer  The conditions of the welcome bonus are slightly demanding
Their customer service is unmatched The Android app is harder to download then the iOS one.

 

Ladbrokes
Pros  Cons
Competitive odds and regular odds boosts Their welcome offer has a small amount
User-friendly and attractive website platform Bonuses for existing customers aren’t that many
Great in-play odds The mobile site isn’t as fast as the app
Plenty of sports betting features available There aren’t many in-play events and markets.

 

Final Conclusion: The Better Choice is William Hill

 

In this battle of the gods, we deemed that William Hill is better than Ladbrokes, although both bookies are popular and established and provide high-quality content. William Hill provides a better bonus section both for new and existing customers. Although the welcome bonus conditions might seem harsh, the amount is still more considerable than Ladbrokes, and they give you more days to fulfill the requirements. William Hill also has a mobile welcome offer, and it provides a better in-play section, which is very important these days. Their variety of markets isn’t as much as Ladbrokes’, but it still plenty. Overall, although they aren’t perfect, they are still the better option.

 

I am a freelance writer and a software engineer with years of experience including many in-person and online contracts. I write quality, clear and eloquent articles, blog posts and other contents for websites.