While it is expected that the attention would be on the field as a result of the pressure and the level of contest, English Premier League outfit Liverpool as a surprise to many are also busy sealing deals outside the pitch.
It has been announced that the Reds have signed a partnership agreement with AXA Mansard, a member of the AXA Group.
In a statement made available to reporters in Lagos, Nigeria AXA claims that the reason why they decided to seal a deal with Liverpool is because of the resolve of the club to identify with famous names in Sports.
There is no doubt about the stance of the Reds team in the sporting world owing to their strides in the last two years. Last season, Liverpool came close to winning both the Champions League and the EPL by finishing second respectively.
This season, they are looking good and set to win the EPL as well as having their eyes on the Champions League.
AXA stated that they hope the partnership will help their clients will earn innovative experiences from Liverpool, adding that the company will in return create unique and relevant contents that will help support shared goals in promoting a healthy lifestyle to empower people to live a better life.